Thursday, June 7, 2012

Forget "Location, Location, Location!" Now it's Pictures!

Like the title says, forget "location, location, location". That is the way people found homes before the Internet. You had to "be" where other people "wanted to be" or they would never find your home. Think about it, if you want to be in a urban area, you wouldn't drive around farms. But possibly if the farm looked good enough you would live there? That's what the internet brings, it can take people 30 miles in any direction with a click of thier mouse.

So if your selling you home on the internet, it's about pictures. If the pictures of your home look horrible, people automatically think your home is horrible. In reality it's your agent or rather agent's camera that is. We learned this lesson very early in our career. Pictures are what sell homes. If your pictures look good, people will come see it. If not they will skip over it.

The pictures below were taken today and have not been altered in an "photo shop" type program. Each picture is a blend of three pictures, taken at the same time, in the same location. But by using this technique, you get muted highlights, brightened low lights, and more vibrant colors. This type of photography isn't quick, easy or fun, but it pays off, it sells homes!



 632 Saddlebrook in Hunting Creek.



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