Friday, July 8, 2011

What are Those Crazy Digital Squares Everywhere? QR Codes

You may have been seeing these crazy black and white digital squares popping up.


They are like a bar code that comes on everything you buy, but a little different. You use these codes to get places fast. Hence the name "QR Code" or "Quick Response Code". (Here is the long definition from Wikipedia)If you have a smart phone with a camera i.e. blackberry, iPhone, droid etc. All you have to do is down load a QR reader program* (many already come loaded with an app), then open the program when you want to use it, then take a picture of the code and it will do whatever the creator of that code wants it do. For example it could...

1) Send you a text back with some sort of message

2) Take you to a website

3) Give you an email address

4) It could import someones contact info into your phone

5) It could import an event into your calendar

6) It could take you to a place on a Google Map

7) It could take you to a Pay Pal buy link

8) It could take you to a social media account (i.e. facebook, twitter, blogspot etc.)

9) It could play a YouTube video

10) Or take you to an iTunes link.


However, in real estate they are beginning to make an entrance on Yard Signs. That way if your driving by you can click a picture and be on your way. Instead of getting out to get a flyer or fumbling for a pen to write down the agents number. It's just a way to make your life easier.


Here are a couple of programs you can download for free on most smart phones...

1)Optiscan

2) I-Nigma

3) Quick Mark

4) Barcode Scanner

5) Kaywa Reader

6) Nokia

7) Google Xzing

8) Snapmaze

9)Neo Reader

10) Jaxo Systems

11) Oko Tag

12) Blackberry Messenger

13) Upcode


Keeping Up With Generation Y & X Through Yard Signs

Here's a little bit of knowledge in case your ever on Jeopardy, according to the National Association of REALTORS, 11% people find their homes from a yard sign*. You also may or may not know this but the biggest generation buying homes right now is Gen Y and X. The main thing you need to know about them is they want everything when they want it and they don't want to talk to an actual person until they want to. So to make sure our signs are useful and to ensure people use them we have rolled out an additional multi-media rider that will be attached to our yard signs shortly. Check it out...

A couple of cool things about this sign...

1) You text that specific number and it will return you 6-8 color photos and information regarding the price, beds, baths, sqft and anything else we can squeeze into 160 characters. It will also send us their contact info so we can follow up with them.

2) You can also scan the bigger of two QR codes and go the same place but quicker.

3) If people are more comfortable going to the website to see the pictures they can do that by typing in our web address or scanning the smaller of the two QR codes.

4) Now there are 7 ways to contact us off of our sign.

1) The Agent Text Rider (the little sign that goes on top with agents cell phone number)

2) The Team Number on our yard signs

3) Our email address on our yard signs

4) Our Text Info on Text Riders

5) The QR Code for the Property

6) The QR Code for our Website

7) And the shorter easier to remember website address.


If Gen Y and Gen X want it easy, by gosh we have made it easy. It's not easy to sell homes, but we make sure that your home does and will have every advantage possible when buyers are looking. If you are looking for an innovative team with fresh ideas...We're right here!


*NAR "How Buyers Find Homes 2010".