Tuesday, February 2, 2010

The Five "P"s

This "ain't" your Daddy's or Grand Daddy's real estate market anymore. Days are long gone from when the "old school" agents marketing plan would work. You don't know about the Five P's? Maybe your last REALTOR used it and you just didn't know there was anything else. When an old school agent would list a house they would follow the Five P's... Put in the MLS, Put on a lock box, Put a sign in the ground, Place an Ad in the newspaper, and pray it would sell.
We wish selling a home was that easy. We have a 65 item check list just to get it on the MLS and associated websites. Your home would: go on over 25 websites (REALTOR.com, Trulia, Google, You Tube, etc); get a virtual tour; get staged; get over 50 photos taken; a custom marketing plan for 6 months. It takes us a full week to prepare for it to go on the MLS. I guess you can call our marketing plan "The 500 P's".

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