Wednesday, November 19, 2008

Prudential Real Estate Ranked Highest for Seller Satisfaction


It’s official: J.D. Power and Associates has ranked Prudential Real Estate “Highest in Satisfaction for Home Sellers among National Full Service Real Estate Firms,” in its 2008 Home Buyer/Seller Study.

The inaugural study measures customer satisfaction of home buyers and sellers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home selling experience: sales professional (43%); marketing (38%); office (12%); and services (7%).

Among home sellers, Prudential Real Estate achieved a score of 793 on a 1,000-point scale -- and Prudential Real Estate received particularly high ratings from customers in the marketing and office factors.

“We are very proud of this distinction, as it underscores the quality of our affiliates and their hard-working sales professionals,” said Laurie Keenan, president of Prudential Real Estate. “Our sales professionals are local experts, and sellers appreciate their ability to market and price homes right -- along with providing exceptional, attentive service.”

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